Go For It Coaching, LLC is a privately owned business located in Columbia, Mo and offers both in person and virtual mental performance sessions and workshops for high school, college, and professional athletes, coaches, and teams, athletic organizations, academic institutions, businesses, and for anyone seeking high performance.
Go For It Coaching, LLC designs innovative supportive services and developmental programs in the areas of performance psychology and positive psychology that maximize whole person success including athletic performance and general well-being.
Dr. Scotta Morton implements tailored performance programs through empirically-based sport psychology interventions and positive psychology exercises that enhance mindset, motivation, focus, resiliency, well-being, and team and organizational culture. Dr. Morton also develops leadership programs for individuals and groups that promote values driven, growth minded, relationship focused, and culturally competent leaders.
Go For It Coaching, LLC does not provide mental health counseling or psychological services, and coaches are not licensed mental health counselors or psychologists.

Seeking optimal performance in my sport/craft/profession
Increase enjoyment and satisfaction with my sport/craft/profession
Help managing the pressure and various stressors of competition and life
Enhance meaning and purpose in my experience
Identity, character strengths, and values exploration
Desire to grow in my connections with my teammates/players/colleagues
Culture development/team building that emphasizes , belonging, caring relationships, effective communication, core value identification, and collective identity/shared purpose
In person and virtual mental performance sessions for high school, college, and professional athletes and coaches, parents, performers across all performance domains, and anyone seeking to actualize their best selves.
In person and virtual mental performance sessions for high school, college, and professional teams, clubs, and performance groups.
In person mental performance workshops for athletic organizations, academic institutions, and businesses.
Speaking engagements for conferences, symposiums, seminars, and company events.
Mental toughness is courageous commitment to the only moment that matters... RIGHT HERE and RIGHT NOW.
-Dr. Scotta Morton