My name is Scotta, and I am a mental performance coach in Columbia, MO! At Go For It LLC, we create space for our clients to identify who they are and what they stand for, the stuff that gets in the way, and ultimately, what they long for in the relationship with what they do.

Dr. Morton received her PhD in Sport Psychology from the University of Missouri in 2014 and was trained and mentored by legendary sport psychology practitioner and founder of Missouri Institute for Positive Coaching, Dr. Rick Mcguire. A product of Bozeman, MT, Dr. Morton played college basketball for the Montana State Bobcats (‘03-’07). In her spare time, she loves a good game of PIG, exploring nature, and watching live music.
Previously, Dr. Morton was the Assistant Athletic Director of Mental Performance & Psychological Services from the University of Missouri Athletic Department, where she served college athletes, coaches, and staff for 11 years. Dr. Morton led a team of three mental performance coaches providing performance and sport psychology services in a comprehensive and integrated sport psychology delivery program. Her work is grounded in strong personal/team development and holistic well-being.
For her efforts in delivering quality mental performance services to athletes and coaches, Dr. Morton has been honored with several awards & certifications.
AASP Early Career Award, Certified Consultant of Applied Sport Psychology (CMPC-AASP) in 2014
Chancellor’s Committee Tribute
To University of Missouri Women Award
WIN for Columbia
Mentor of the Year
Coach of the Year and Win It Right Staff Award at the annual Roars Awards at Mizzou
Certified Facilitrainer of National Conference for Community & Justice of Metropolitan St. Louis (NCCJ) in 2021
University of Missouri Board of Curator’s Distinguished Guest Presentation
The pursuit of excellence was never intended to be a lonely journey. We need each other to bring out our best selves. It's through others that we BECOME. I am grateful for the platform to serve and grow through clients who are longing for a deeper connection to and sense of belonging in something bigger than themselves.
Saying and doing
the hard thing.
Showing up as my truest self
and modeling vulnerability.
Choosing what
is always right.
Believing someone’s
experience as they see it.
A HOLISTIC APPROACH TO MENTAL PERFORMANCE
Dr. Morton has a history of changing the way people perform.
COLUMBIA TRIBUNE
STL POST-DISPATCH
COLUMBIA MISSOURIAN
BOZEMAN DAILY
COLUMBIA MISSOURIAN
MIZZOU ATHLETICS
MIZZOU ATHLETICS
MIZZOU ATHLETICS
The perception of pressure decreases when the intrinsic value for what you do increases.
-Dr. Scotta Morton